Gifts motivate sales, and...
We all love gifts, and, what could be better than a free gift voucher and/or more, to motivate a customer/employee, any day (?); and then, companies can always encourage people to do more than usual by giving them every now and then gift vouchers, be it – shopping/retail gift vouchers, restaurant gifts vouchers, theatre tickets, coupons/cards...to name a few.
It is always good to acknowledge people through different gift cards and vouchers; companies can always encourage a customer (for referral) through gift vouchers. As, be it 'gifts' for customers, or for employees (within an organization) - this surely motivates people in different ways; just think how 'special' we feel about, when receive gifts...from others!
Promotional items with a company logo (and/or other details) for customers never go waste, as that keep them happy, and coming...; there may be customers that perhaps visit a store, but leave without buying anything from there; for them - a gift could make a wonderful difference, ever; and chances are - they may turn up to be a regular customer, from then on...
Yes, the structured marketing approach of giving gifts to customers/employees definitely work; as, gifts of all sorts - no matter what make a real impact on the receiver.
Christmas is around the corner; any customer gift ideas could very well draw in a host of new customers and several repeat customers to your fold!

